Leadis And VP Dynamics Announce Partnership On RGBW Technology

Sunnyvale, CA - Leadis Technology, Inc., an analog and mixed-signal semiconductor developer of color display drivers, LED drivers, and audio ICs for mobile consumer electronic devices, and VP Dynamics, a private Hong Kong company focused on research, design, and development of high resolution displays today, announced a partnership on RGBW technology for small/medium mobile displays. Under the partnership agreement Leadis will license VP Dynamics' VPW RGBW technology for use in LCD, AMOLED and other display drivers, empowering products with lower power, higher resolution, excellent brightness and better contrast.

"We are delighted to announce this synergistic partnership with VP Dynamics," said Paul Novell, Executive Vice President of Sales and Marketing at Leadis Technology. "Utilizing the VPW RGBW technology we will be able to offer our customers greater value in display drivers, particularly by reducing power and enhancing display performance. After extensive evaluation of alternatives, VP Dynamics' VPW technology was the clear winner. This partnership represents our second major initiative this year, after PowerLite DBC, in establishing a leadership position in small/medium mobile display technology."

About VPW RGBW technology

VPW technology adds white (transparent) subpixels to form a proprietary 4 colors RGBW display of square subpixels. Higher brightness can be obtained from the backlight through the white subpixels in the case of LCD and CF-OLED displays; or from the reflection of the ambient light on the white subpixels area in the case of electronic paper displays. This is critical in order to minimize power dissipation as customer demand for higher resolution displays results in increased pixel density and, therefore, reduced transparency when using conventional RGB structures. The VPW engine, embedded in a display driver, further enhances the perceived resolution, colors and contrast, which provides much better user experience with the image contents. In addition, VPW technology's duo resolution driving mode further reduces power consumption in mobile devices.

"We are very pleased to partner with Leadis to bring our VPW RGBW technology to market," said VP Dynamics President and CEO, Vincent Phan. "VPW technology together with Leadis' new display driver technologies, such as PowerLite DBC, comprise a compelling solution and breakthrough in power savings and display performance for today's advanced mobile display designs."

For more information, visit www.leadis.com and www.vp-dynamics.com.

About VP Dynamics

VP Dynamics, based in Hong Kong, is a leading R&D house in Disruptive Technologies and New Business Models around Visual Perception (VP) Technology, enabling displays with lower power, higher resolution, excellent brightness and better contrast. Based upon the visual perception process inside the human brain, VPW display, driven by the proprietary VPW engine, creates four times higher perceived Virtual Resolution with Virtual Pixels without adding more physical pixels in a high-density-pixels packed mobile display.

• Vision: "Make the display world more enjoyable and affordable"
• Mission: "Less can be more"

SOURCE: Leadis Technology, Inc.